Bernie Sanders and Hillary Clinton, the two prominent Democratic presidential candidates are hammering the Republicans over what they claim is the growing gap between those who are rich and those who are poor.
Polls show voters agree with the call to improve working conditions and raise the national minimum wage.
By contrast, many top presidential candidates in the GOP are finding it hard to gain any traction with their broader message of job creation and economic growth, say strategists.
This disconnect might make the presidential candidates in the GOP vulnerable to being attacked by the left over the nation’s income inequality that places them on the other side of the fence with the average American worker, according to a strategist with the GOP.
Politically, sound bites coming from the Democrats are better, said the GOP strategist, calling it something that sounds very good to many voters.
The struggle by the GOP to connect with voters in the working class is not for not trying.
Marco Rubio the Florida Senator tried his luck with it on Thursday during the first presidential debate for the GOP. Rubio said if I were the nominee, how would Hillary lecture me about living from paycheck to paycheck? I was raised in that fashion, said the Florida Senator.
John Kacish the Governor of Ohio tried as well during the debate by describing his upbringing as humble with a father who had been a mailman.
However, promising to increase the national minimum wage is more popular with the middle class voter than talking in broad terms about economic growth.
That is why the messages from Clinton and Sanders have appealed to many workers.
Sanders, the senator from Vermont, who calls himself a Democratic socialist, is supportive of a minimum wage of $15 that has become popular with many of the low wage workers in the country.
Clinton has also said she supports increasing the minimum wage but has not given a figure.
Most of the Republicans on the other hand are vigorously opposed to such steep increases in the national minimum wage, which they try to argue would cost too many jobs.